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    "name" : "Swatch商店",
    "description" : "中國是 Swatch 集團的主要市場之一",
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  "name" : "Swatch廣告「瞇瞇眼」惹議下架 中網友怒轟",
  "teaser" : "Swatch近日下架一则亚裔模特儿拉眼角做眯眯眼样子的广告并致歉，但中国网民并不买账。",
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  "text" : "（德国之声中文网）瑞士手錶製造商 Swatch（斯沃琪）近日在 Instagram 以及新浪微博發文，表示已注意到「外界對廣告中模特兒形象的疑慮」，並強調這則廣告已在全球全面下架。Swatch 同時致歉，稱「對於可能造成的困擾或誤解，我們深感抱歉」。 不過，許多中國網友對此回應並不買單，呼籲持續抵制 Swatch 及其集團旗下其他品牌，包括 Blancpain（寶珀）、Longines（浪琴）和 Tissot（天梭）。有網友批評 Swatch 的品牌形象已經崩壞，「他們以為只要道歉就能挽回嗎？事情沒這麼簡單。」 爭議源自於不久前的一則廣告，一名亞裔模特兒在配戴手錶時，做出類似「瞇瞇眼」的拉眼角動作。該手勢在西方語境中被認為涉及對亞裔的種族歧視。2021年，法國品牌 Dior（迪奧）也曾因類似廣告而引發輿論反彈。 值得注意的是，中國是 Swatch 集團的主要市場之一。不過隨著中國經濟趨緩、消費者愈來愈傾向選擇更平價的產品，許多西方奢侈品牌的成長面臨挑戰。今年 7 月，Swatch 集團公布上半年淨銷售額下滑 11.2%，並表示主要原因來自中國市場需求疲弱。 （美联社） DW中文有Instagram！欢迎搜寻dw.chinese，看更多深入浅出的图文与影音报道。 © 2025年德国之声版权声明：本文所有内容受到著作权法保护，如无德国之声特别授权，不得擅自使用。任何不当行为都将导致追偿，并受到刑事追究。",
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  "displayDate" : "2025-08-20T13:21:59.514Z",
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      "type" : "Paragraph",
      "text" : "（德国之声中文网）瑞士手錶製造商 Swatch（斯沃琪）近日在 Instagram 以及新浪微博發文，表示已注意到「外界對廣告中模特兒形象的疑慮」，並強調這則廣告已在全球全面下架。Swatch 同時致歉，稱「對於可能造成的困擾或誤解，我們深感抱歉」。"
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    "content" : {
      "type" : "Paragraph",
      "text" : "不過，許多中國網友對此回應並不買單，呼籲持續抵制 Swatch 及其集團旗下其他品牌，包括 Blancpain（寶珀）、Longines（浪琴）和 Tissot（天梭）。有網友批評 Swatch 的品牌形象已經崩壞，「他們以為只要道歉就能挽回嗎？事情沒這麼簡單。」"
    }
  }, {
    "content" : {
      "type" : "Paragraph",
      "text" : "爭議源自於不久前的一則廣告，一名亞裔模特兒在配戴手錶時，做出類似「瞇瞇眼」的拉眼角動作。該手勢在西方語境中被認為涉及對亞裔的種族歧視。2021年，法國品牌 Dior（迪奧）也曾因類似廣告而引發輿論反彈。"
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      "text" : "值得注意的是，中國是 Swatch 集團的主要市場之一。不過隨著中國經濟趨緩、消費者愈來愈傾向選擇更平價的產品，許多西方奢侈品牌的成長面臨挑戰。今年 7 月，Swatch 集團公布上半年淨銷售額下滑 11.2%，並表示主要原因來自中國市場需求疲弱。"
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      "text" : "（美联社）"
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      "text" : "<em>DW</em><em>中文有</em><em><a href=\"https://www.instagram.com/dw.chinese/\">Instagram</a></em><em>！欢迎搜寻</em><em>dw.chinese，看更多深入浅出的图文与影音报道。</em>"
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